Growth Articles

1. "How to Retire Young & Grow Your Practice While Relaxing in the Bahamas"
   This paper shows you how other chrisad clients...and perhaps you...can grow and prosper without touching a drill...or even stepping foot in the office! Through higher levels of management and optimal chrisad marketing, a practice can be managed from anywhere in the world. Your profit margin can continue to increase as you spend less and less time in the office. Doctors will need to experiment, learn and grow as the process evolves year after year. See why these clients would never sell their practice!
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2. "How You Could Be Keeping Away Major Restorative & Cosmetic New Patients"
   The working patient is a higher quality patient with more buying power. The demand for later or earlier hours is even greater in this evolved economy. The more fragile marketing patient will not take off work to get to know you. This paper shows you how to efficiently, enjoyably and profitably expand your capacities in these areas and make the most of these very valuable opportunities!
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3. "A Market Research Based Approach to Dealing with Patients Once in the Chair"
   This paper shows you how a more moderate approach to case presentation can yield many times the results. Our more successful clients listen to the patient, get to know them and build a level of trust. chrisad research suggests that people buy from those they trust and like. The patient must see value that justifies the perceived expense and hassle of dental care. This paper shows you how!
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4. "How to Achieve Incentive-Based Growth that Otherwise Wouldn't Have Occurred!"
   This paper shows how a strong bonus-incentive system provides practices with an opportunity to use money as a positive tool for growth and security. The bonus system can instill a spirit of excellence, patient care focus, production, and dedication in your practice. Everyone in the office will be on the same page and work together much better as a team. Examples of proven systems are provided!
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5. "How the Subtleties of Capacity Govern Practice Growth & Prosperity More than Any Other Factor..."
   The issue of "capacity" usually governs the rate of growth of a practice far more than effectiveness of your chrisad marketing effort. This paper shows how the practice must "open the flow" and continually increase practice capacity to slightly exceed the increasing demand for services. If patients cannot be seen quickly at their preferred time, money should first be spent towards hiring hygienists, doctors or staff to increase capacity in order to allow the marketing to bear fruit.
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6. "When It Comes to Insurance Questions, Just Get Them in the Door!"
   Well over 97% of Americans who have dental insurance can go to the dentist of their choice and receive insurance benefits. This paper shows you how to make the most of this opportunity, prosper, grow at full fee and not be 'side tracked" by yesterday's realities or substantial insurance company influences. We say get them in the door first and discuss money/insurance after they see what a great practice you have...and commonly receive your full fee. This paper should be read in conjunction with "Making the Most of the Very Volatile Insurance Issue Once They Are in the Door."
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7. "Making the Most of the Very Volatile 'Insurance Issue' Once They Are in the Door"
   This new chrisad "Growth Management Paper" will help you avoid the possibility that your new or existing patients are made to feel like "insurance lepers" for accepting, coming in...or back to...your practice! Your patients, their friends, family and co-workers can be instantly and innocently lost forever...after their in-office experience...as a result of a dangerous cultural undercurrent of mismanaged insurance-related communication elements. As you may have heard us say in the past, it is far more important how the topic of insurance is communicated to your patients...than which plans you do or don't contract with. This paper shows you how!
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8. "Opening the Flow to the Best Patients & Most Profitability"
   The "Golden Rule" of practice growth is no new patient can wait more than a week to get in the door (especially new patients who would like cleaning appointments that allow them to arrive after 5:30pm or leave by 8:30am) for any appointment, at any time. This article explains how to 'split" shifts and add hours to enjoyably add capacity. It also shows you how to use "accelerated hygiene"/"assisted hygiene" to "double book" the hygienist or doctor with an assistant during peak demand periods in order to double their hygiene income while cutting their new patient delays in half!
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9. "Associates or Partners" -- the Optimal Path for Growth"
   With a rapidly growing chrisad practice, the point at which you reach your individual production limits will come sooner than later. There is only so much you can produce per day, week or month. Why stunt your opportunity or burn yourself out? This chrisad "Growth Management Paper" will give you guidelines as to what is best for you and the future of your practice...when it is the best time to hire an associate or bring on a partner...and how to optimally approach it.
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10. "Door Hangers & Downtown Handouts: Alternative Methods of Reaching Your Marketplace"
    Sometimes, in certain market situations, there are more efficient approaches towards reaching your target marketplace than using mail marketing alone. This paper shows you how to very cost efficiently reach potential new patients in urban areas or in areas where there may be post office delivery problems. It also discusses how door to door distribution can be efficient in a number of cases.
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11. "Attracting a Top Quality Hygienist"
    This growth management paper shows you how to bypass yesterday's costly and inefficient approaches towards attracting a top quality hygienist. In it, you will find an effective letter to send to potential hygienists of your choosing that personally invites candidates to your office for them to see what you have to offer. This paper provides step-by-step detailed information, such as where to obtain a mailing list of hygienists.
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12. "Attracting Outstanding Associates / General Dentist Candidates"
    This growth management paper shows you how to bypass yesterday's expensive and inefficient approaches intended to attract associates. At the heart of this document is a proven-effective letter sent to potential associates (segments of your choosing) that personally invites candidates to the office for them to see what you have to offer. Step-by-step detailed information, such as where to obtain lists of local doctors and examples of the best invitation letters possible, are provided.
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13. "Attract Specialist Candidates for an In-Office Working Relationship"
    Similar to "Attracting Outstanding Associates..." this article shows how a letter designed to attract the best specialist can be sent to a much larger pool, since specialists would be willing to travel farther distances for an excellent working experience.
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14. "chrisad's Top Dental Marketing Media Strategies for the New Millennium"
    It doesn't matter how good your chrisad marketing message is, the effort will fail if
    no one sees it. This paper explains the scientific basis by which we select some media and reject others. This paper discusses the most cost effective approaches towards reaching the greatest number of people at the lowest possible cost. The mathematical "CPM" calculation hierarchical selection process is discussed as well. Comparative cost efficiency case examples for several marketing media options are examined.
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15. "Making the Most of Your Hygiene Opportunities"
    The optimal management of your hygiene department can lead to very substantial practice benefits that would have not otherwise occurred. These far exceed the income directly related to your hygienist. This paper shows how to fluidly add additional days of hygiene to accommodate both existing patients for hygiene...as well as new patients. In order to properly manage your recall, you must be able to measure it. As patients trust you and come back, a domino hygiene-related growth effect will happen as well. This paper shows simple ways to track recall by keeping records of new patients over a 6- to 8-month period and tracking which patients come back after 6, 7, or 8 months from the initial visit.
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16. "List of chrisad Recommended Management Books"
    As years pass, being a great clinical practitioner will only be one piece of the practice success puzzle. An enhanced understanding and command of the latest managerial and organizational approaches...that have proven successful in the world-wide business arena will greatly benefit your practice. This is a list of powerful, effective and enjoyable books and periodicals that we suggest you review in order to bring your managerial capabilities to the next level!
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