Research

The only thing predictable about business is that it will change. It is a dynamic, ongoing process. Therefore, in marketing, what worked yesterday will not work today. What works today will not work tomorrow. For nearly 30 years, chrisad has witnessed these changes and has guided our clients’ practices to become some of the most successful in North America.

The landscape and fabric of the North American dental marketplaces is rapidly evolving. Practices that keep doing the "same old things" will be lucky to stay in the "same old place," as many will fail. Dental practices that are unwilling to evolve with the market will be left far behind.

At chrisad, we have scientifically "listened" to the marketplace since 1980 and continue to objectively measure what patients want in a dental practice. Guided by the latest research techniques developed at Northwestern University, we have compiled an unparalleled body of dental-patient research and trends. This information enables chrisad to guide our clients in response to the most current marketplace sensitivities and triggering points.

Our research is the foundation for our strategic recommendations and is continuously tested and confirmed to positively impact dental consumers and give our clients a unique advantage in their markets.